Recently released through Spotify’s New Music Friday AU, “Help You Now” has been carving its way through the blogosphere and all major digital streaming platforms. As fans have come to expect from Alae, this track shimmers with Farrell-Davey’s perfectly-trembly verses and easily-recognizable choruses. It’s rife with pop sensibility, at times bordering on what I’ve experienced with American pop country, yet maintains a special uniqueness that could only come from this specific act.
‘Help You Now’ is about facing your fears. It’s about talking about what it is that’s hurting you, what it is that’s scaring you and allowing people to help. The lyrics are an attempt to normalize the process of opening up to others. – Alex Farrell-Davey
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