Back in 2009 I stated that K’naan is probably one of the most underrated/under-appreciated hip/hop artists of the year and if you read here you can see I just go on and on about how he doesn’t get the attention he deserved for his sophomore album Troubadour. Well I have a feeling that 2010 is gonna be his best year yet. Coca-Cola has picked his song Wavin’ Flag to serve as the anthem for Coca-Cola South Africa World Cup Campaign! Thanks Coke.. not only do you taste great.. but you have great taste!!
For us the fans this means two things: 1) More people will be able to listen to his messages of peace and hope through his positive music and 2) By the end of the year Wavin’ Flag will probably be so overplayed that you wont want to hear it ever again. And is this a bad thing? NOT AT ALL! I am willing to sacrifice listening to Wavin Flag for the good of the world cup and humanity. Simple put more people need to listen to K’naan. From the first time I got goosebumps listening to his chorus driven anthem and still as I am writing this post, listening to his music has the natural tendency to inspire.. and what better place to inspire than the World Cup; Where players from all over the world peacefully coming together to partake in the greatest sport ever created in the history of mankind!!! (yes I am a die hard soccer fan!)
The track below is a remix of K’NAAN’s “Wavin’ Flag,” reworked for the Coca-Cola campaign, which invites football fans to express their optimism and passion for football through active dance celebrations in the run-up to the 2010 FIFA World Cup™ in South Africa.
KNAAN – Wavin Flag (The Celebration remix)
And for fun’s sake I am squeezing another favorite song of mine below, also from Troubadour
