HEROin KIDZ
In the short time we’ve had to become acquainted with South Central LA’s preeminent voice of indie-pop Autumn In June, it’s safe to say we’ve become slightly enamored with just about every facet of his fascinating essence. First landing with us back in April on our premiere of layered indie-pop single “Hours”, and again in July on our always stellar Indie Dojo playlist with today’s focus, “HEROin Kidz”; Autumn In June’s unique and street-wise take on pop structuring has stirred up something beautiful within us. This morning, the young artist got with yours truly at TMN to premiere his latest stunning visual pairing to the aforementioned “HEROin Kidz”, which like its aural counterpart features some rather heavy content. Depicted in a shapeshifting and haunting neon violet and crimson ambience, Autumn In June’s video cuts between intimate shots of downcast drug and alcohol use through multiple subjects including powerful vocal highlights of the artist himself; which much like AIJ’s music offers a beautiful and rather jovial lens to consume some rather brooding composition.
If you’re in the workplace today, you might want to save Autumn In June’s “HEROin Kidz” for home as it features a dose of nudity and some graphic drug use, but we trust you and think you’ll be quite glad you did. Stream the entire music video before anyone else below.
