[TMN EXCLUSIVE] The 1975 – Chocolate (Song Art + Quote)

The 1975
Chocolate

There are only a few bands that have come along and captivated the blogosphere with each and every release. Yes, UK indie rockers The 1975 have graced your ears on this blog again and again, which is why it’s easy to understand why these quickly rising phenoms are taking the US by storm. America’s collective affinity lies in their catchy hooks, infectious lyrics, and admirable pop structure

With their self-titled debut album hitting record stores in only a few days, The 1975 have given us a sneak peak at the artwork for one of our favorite tracks of the summer, “Chocolate”. Channeling stories of small town trouble into roof-raising guitar pop, The 1975’s deeply personal narratives unfold like a scene in a movie. Cutting through the weed haze, “Chocolate” has become the song that defines the young Manchester band – a rhythmically brilliant call-to-arms that becomes impossible to get out your head after just one listen.

Speaking to us about the song, front-man Matty explains:

Chocolate tells the story of our relationships with the governing authorities of our small town. Smoking weed, smoking anything I suppose, boredom and what ensues when both parties challenge one another. It’s a love letter to boredom, limited opportunities of expressing yourself and embracing and understanding the make up of where you’re from. Musically and structurally it is the blueprint of our output, but I’d need an entire book to discuss that in detail

Pre-order The 1975’s debut here, and if you’re still on the fence about whether or not you should pick it up (which you shouldn’t be), click here and listen to it in full before you purchase.

Alternative/Rock