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Macklemore is almost as well known for his cinematic visuals as he is for his witty lyricism. With each and every video that comes out, Macklemore, Ryan Lewis, and the rest of their team prove that they have unmatched artistic ambition, and “Can’t Hold Us” might just be their most ambitious effort to date. Being a successful independent artist means Mack is able to carry his epic vision out unhinged, without any interference from any labels. The Seattle rapper’s been determined from the very beginning to provide us with an unfiltered experience, which he declares with, “Labels out here/Nah they can’t tell me nothing/We give it to the people/Spread it across the country.”

Macklemore spreads his message even further in the video, which features him swooping across various locations, from icy tundras, to scorching deserts, to expansive fields and more, before finally hanging his flag over the Space Needle in his hometown of Seattle. It’s a truly stunning and inspring work of art, and it’s arguably the best video produced by Macklemore and his crew to date.  Once you’re finished watching the seven minute production, make sure to take a peek at a note from Ryan Lewis about all the moving pieces behind its creation.

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