All In
It’s been a tumultuous last couple years for Kid Cudi‘s followers. While some fans, such as myself (an admitted Cudder Stan), rocked out (all puns intended) to his latest material, the majority seemed to absolutely hate it. Like, really really hate it. To the point where comment sections on any new Cudi were pretty much exclusively riddled with “I WANT THE OLD CUDI” or “SPEEDIN BULLET 2 THE TRASH CAN”–I won’t lie I laughed out loud at the latter.
Anyways, recently it appears Cudi has linked back up with Kanye, making a brief but extremely impactful appearance on TLOP, and the rest of his old, beloved crew. A few weeks ago, we got “The Frequency,” a collab with Plain Pat, executive producer of Cudi’s debut mixtape, and it received glowing reviews even from those who despised his new direction. Just a few minutes ago we get yet another new tune from the man on the moon and it’s likely to reignite the fandom that seemed to be dwindling for many.
Produced by 808-master Mike Will Made It, “All In” has booming percussion but doesn’t losing site of Cudi’s spaced out sound. Cudi delivers some seriously amazing vocals reminiscing on past regrets and pouring his heart out as he always does. Even though some may see this as just a return to the Cudi of the past, it’s actually more of a step forward for him. For those who actually did take the time to listen to his more recent projects, you’ll recognize how much they cultivated him as a vocalist.
Kid Cudi returns at an interesting time when artists like Future and Young Thug have developed a crooning of their own. Even though Cudi’s style is completely different, it seems like it might just be the perfect time for him to re-emerge as a superstar.